CRISP.

We had the goal of creating a new London based online lifestyle magazine from scratch called CRISP.

The job entailed finding the right market and audience and creating a clean website to mirror their goal and project the story they were trying to convey.

We came up with the tagline “You are what you read” with a simple logo to suit.

The logo was designed in monochrome/transparent to work on future marketing collateral and we also put together some examples of branded merchandise for the magazine to sell on their online store.